AW26 — Édition IV
The quiet wardrobe, considered daily.
four rooms, one house
The house keeps hours — a room for each.
Room I — 26 products
08H
the cutting room
Pressed, buttoned, out the door by eight — tailoring finished by hand.
Wool & cotton drill
Enter the room — the cutting roomRoom II — 34 products
14H
the print room
Florals for full daylight — the pattern archive, left open.
Poplin, printed in Lyon
Enter the room — the print roomRoom III — 18 products
19H
the evening room
Where the day ends slowly — silk kept for the last hours.
Silk & crêpe
Enter the room — the evening roomRoom IV — 63 products
23H59
the sale room
Open until midnight, Paris — last sizes, honest reductions.
Last of their runs
Enter the room — the sale roomLA MESURE — TRUE TO YOU
One dress, three bodies.
The Scallop Dress, photographed on three fit models — choose the silhouette closest to yours and see how it truly falls.
“Falls mid-calf, exactly as photographed for the collection.”
As it falls — on the silhouette you chose.
THE FIT NOTE —
“Falls mid-calf, exactly as photographed for the collection.”
Size guide
Cut to Paris sizing — most wear their usual size.
Measurements —
| Size | Bust | Waist | Hip |
|---|---|---|---|
| XS | 80 | 62 | 88 |
| S | 84 | 66 | 92 |
| M | 88 | 70 | 96 |
| L | 94 | 76 | 102 |
| XL | 100 | 82 | 108 |
Conversions —
| SIZE | XS | S | M | L | XL |
|---|---|---|---|---|---|
| FR | 34 | 36 | 38 | 40 | 42 |
| UK | 6 | 8 | 10 | 12 | 14 |
| US | 2 | 4 | 6 | 8 | 10 |
How to measure —
BUST — around the fullest point, tape parallel to the floor.
WAIST — at the natural crease, where you bend.
HIP — 20 cm below the waist, around the fullest point.
Between sizes? Size down — shirring forgives two centimetres. Still unsure — write to the concierge.
shop the look.
La Facture — the price, itemised
What a dress truly costs.
We publish the cost of every piece — the fabric, the hands, the journey — and the margin we keep. Nothing marked up five times, nothing hidden in the blend.
The Scallop Dress
Facture N° 09
- Matière — organic poplin, Izmir
- €38
- Façon — cut & sewn, Porto
- €41
- Finitions — hand-finished hem
- €12
- Transport — sea, never air
- €9
- Notre marge — repairs for life
- €96
La Facture —
How we price
Every piece publishes its facture — the fabric, the hands, the journey, the margin. The price is the sum, not a story.
Under 2×Our price is the true cost, multiplied by less than two. The margin is printed on the facture — it funds repairs for life.
Frozen for the éditionA price is set the day an édition opens and never rises while it runs.
Reduced only to closeOnly last sizes are reduced, once, to close an édition — never a mid-season correction.
Signal
€196 — under 2× cost
Traditional retail
€490 — 4–5× cost
Every product page carries its own facture.
Le Défilé — The runway
The collection, in film & in still.
Journal — N° 05
“Burgundy is the season’s neutral — wear the Stripe Button-Up Midi, with nothing else at all.”
Journal — N° 03
“One black dress, a floor-grazing hem — the Frill-Collar Tiered Midi — and the evening is dressed.”
#SIGNAL
seen on you
TAG @SIGNALPARIS — EVERY TILE IS SHOPPABLE
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@marta.vint
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@ines.wears
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@ruthgoesout
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@camille.b
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@lea.porte
SHOP THIS LOOK —
LE RETOUR — TRADE-IN & REPAIR
Worn, returned, worn again.
Nothing we cut ends in a landfill — 1,340 pieces returned this year.
START A RETOURI — Send it back
Any SIGNAL piece, any condition, any country — the prepaid label travels with your account.
II — The atelier looks
Appraised, cleaned and mended within ten days — the same hands that cut it the first time.
III — Credit returns
Up to 40% of the original price, toward any edition — the piece re-enters the boutique as Seconde Vie.
Nothing we cut ends in a landfill — 1,340 pieces returned this year.
START A RETOURClient words
Rated 5 out of 5
“after almost two years of use i can attest — quietly the best-cut dresses at this price. the kind you re-order in a second colour before the first has left the box.”
L’Application
The maison, in your pocket.
- Éditions open in-app one hour before the site.
- La Mesure on file — your size, one tap, every time.
- Saved looks follow you to the cabine.
The boutique, without the noise.